乡村文旅助增收、促发展
Rural Cultural Tourism Increase Income and Promote Development
2023年4月22日，首届大森店山花文化节暨“电商+文旅”直播活动由隔河头镇人民政府主办，大森店村委会承办，博世中国、农禾之家支持顺利举行，来自青龙县研学团、秦皇岛观光团及周边村民400余人线下观看了活动演出。
On April 22, 2023, the first Damoridian Mountain Flower Culture Festival and "E-commerce+Cultural Tourism" live broadcast event was hosted by the People's Government of Gehetou Town, organized by the Dasendian Village Committee, and successfully held with the support of Bosch China and Beijing Consultation Centre of Farmers’ Association. More than 400 people from Qinglong County Research Group, Qinhuangdao Tourism Group, and surrounding villagers watched the performance of the event offline.
大森店是河北秦皇岛市国家级贫困县青龙县的一个村，在脱贫攻坚战中，以皇冠梨、绒山羊等产业建立种养殖合作社 ，实现了贫困人口脱贫。为巩固脱贫成果、实现乡村振兴，全村制定了更远的规划——依靠交通便利、山清水秀、闲置老宅的优势发展， “盘活闲置农家院、打造康养生态村”，建造满族特色休闲小镇。为实现此目标，专业的管理运营及服务人才、机制完善且代表全体村民利益的合作组织是两个关键因素。北京农禾之家农村发展基金会通过本土人才培养、农民合作组织培育，从而提升当地村民的观念、能力和技能，协同村民共同建立农民合作机制和发展规划，引入外部发展资源，助力合作组织发展，使村民形成利益共同体，确保本社区村民不会返贫，继而走向乡村振兴。
作为一个集聚山地资源、展示民族风情、促进三产融合发展的文化盛会，由博世支持的“育农合组织，助乡村振兴”项目中的社区活动——大森店山花节，传承村庄文化，弘扬正能量，用乡村之美、民俗之趣、绿色之光，引领乡村旅游、文化、农业、加工业等各类产业持续健康发展。本次活动充分展示出项目开展以来村民思想意识的提升，即通过直播活动紧跟新时代发展、以数字化带动零售、以良品带动推广、以娱乐带动消费；村民增强合作意识，掌握先进种养殖技术的成果，联动周边村民，将青龙县本地农特产品运送到现场集中管理销售，让村民真正享受到乡村文旅带来的成果和收益。此次山花节不仅是一个与时俱进、富有创新思维的社区活动，更是旨在打造一个全新的宣传平台和营销渠道，助推大森店的产业和文化提升。
沐浴着温暖的阳光，伴随愉快的音乐，“大森店村首届山花文化节暨直播带货节”正式拉开了帷幕！活动吸引了外来游客、摄影爱好者、网络大V纷纷走进山花盛景、百亩梨园，踏青赏花、摄影采风，感受大自然的无限风光，最美乡村开启浪漫之春，人潮如织同赴山花之约。优美的歌声放飞美丽希望，婀娜的舞姿绽放美好未来。
本次大森店山花节活动的召开不仅是乡村休闲产业的探索和尝试，亦宣传了村庄文化和历史，更让当地村民看到了绿水青山变金山银山的希望、感受到一产带三产、三产促一产所带来的红利，从而更加坚定了走绿色发展道路的信心。项目提升了村民的合作、生态意识和生产加工技术水平，提升了带头人的责任感、领导力和决策力，提升了骨干团队组织建设、业务能力和运营管理能力，更提升了妇女骨干认识到自身角色的优势和可以发挥的作用，博世很高兴看到项目对大森店村及其周边村落的示范带动作用，更是探索出一条农民合作打造生态康养发展的道路。
项目概述：
Dasendian is a village in Qinglong County, a national poverty-stricken county in Qinhuangdao City, Hebei Province. By establishing planting and breeding cooperatives of Chinese White Pears, Cashmere Goats and other products, it has helped local people get rid of poverty and move to new houses. In order to consolidate the achievements of poverty alleviation and realize rural revitalization, the locals has made a further plan: relying on the advantages of convenient transportation, beautiful scenery and idle old houses to "Revitalize the Idle Farmyards, Build a Healthy Ecological Village" and build a leisure town with Manchu characteristics. To achieve this goal, the key points are professional management and operation, and cooperative organizations that serve the talents, have a perfect mechanism and represent the interests of all local villagers. Through the cultivation of local talents and farmers' cooperative organizations, Agriculture and Crop Home will enhance the concepts, abilities and skills of local villagers, establish farmers' cooperative mechanism and development planning, introduce external developing resources, help cooperative organizations to grow and develop. These measures will help villagers form a community of interests so as to develop the abilities and mechanism to avoid returning to poverty and marching towards rural revitalization.